Traffic Equalizer (TrafficEqualizer.com) is a hot tool that many site developers use to massively increase traffic to their site and thus put them on a level playing field with the big boys. TR boasts that they drive highly targeted buyers to your site.
In a nutshell, you import a list of keywords, you fill in a few form fields, and the program automatically creates optimized pages. They claim it’s very search-engine friendly. It is a program that quickly generates hundreds or thousands of pages that are specially designed to rank well on search engines for huge lists of keyword phrases. You’ve probably seen these types of pages before. They feature an ad on top and then there are listings that look like a directory or a search engine.
All you have to do is make a list of keywords, type them into Traffic Equalizer and the software crawls search engine data to bring back the top results for that keyword. Then it lists those sites and inserts your site at the top...and voila! It creates pages that are supposedly designed to rank well for search engines.
You should always put Traffic Equalizer pages on a separate domain, on a separate IP, even on a separate server. Keep it as far away from your website as possible. More on why later.
Traffic Equalizer provides a template that’s well, not great-looking. And Here’s the thing: many users are saying that when they use that original template, unmodified, their pages and in some cases their entire website are getting dropped from Google’s index. The work-around here is for you to create a new template, with your own graphics. Change the colors and add some of your own new text. You want to change this from being easily recognizable to Google.
Traffic Equalizer runs a support forum...for product owners. So if you get TE, be sure you take full advantage of it to get tips and such. Mind you, in those forums you’ll see posts from users who’ve gotten banned from search engines. What you want to do is look for people who are getting tons of traffic from Traffic Equalizer and find out their secrets.
There are also some helpful sites, such as http://www.webtrafficstrategies.net/cb_templates which offer different templates for TE.